Description of Rhizome project target audience.

1. Demographics

• Age. Primarily professionals aged 20-50. These individuals are typically in the beginning/midst of their careers, seeking advanced training and professional growth.
• Education. Bachelor's degree holders or above, especially those with degrees in IT or related fields.

2. Psychographics

• Learning Attitude. Highly motivated individuals who recognize the value of continuous learning. They're not just seeking a certificate, but a real skill enhancement.
• Career Growth. Professionals who are keen on climbing the corporate ladder or enhancing their marketability.
• Career Guidence. Still figuring out preferable role in IT and want to experience it before choosing the path.
• Preference for Authenticity. Individuals who value learning from experts in the field, preferring real-world application and immersive simulations over theoretical lessons.

3. Behavior

• Learning Behavior. Are looking for new ways to learn and experience different roles in IT from the inside.
• Online Engagement. Follow industry masters or influencers in the IT domain and are active on professional networks like LinkedIn.
• Tech-Savviness. Comfortable with using online platforms and keen on exploring digital simulations for learning.

4. Geographics

• While the platform will be global, the initial focus will be on North America, a region with both thriving IT industries and huge e-learning market share.

5. Job Role and Experience

• Role. Beginning with middle management to senior roles in IT and related fields and Juniors in future. This includes project managers, team leads, software architects, and IT consultants.
• Experience. Professionals with experience in the industry, looking to further sharpen specific skills or competences.

6. Needs and Pain Points